Welcome to Moolala, where you’ll find in-depth guides to making money online, becoming financially independent, and retiring early. The purpose of this website is to help you create financial independence and abundant free time, so that you can enjoy life now instead of working a job you hate and hoping to retire at age 65.
A lot of sites about making money online post hundreds of money-making ideas and try to sell you all sorts of courses, tools, and books that will supposedly make it easier to make money online. It’s all a hustle. These sites are designed to get you to invest your time and energy reading and buying shortcuts, rather than doing the real work it takes to create passive income online.
The truth is, it’s ridiculously simple to build a website that earns money passively. Sure it takes some hard work, but the underlying principles are easy to grasp.
Let’s dive right in.
How to Build (and sell) a Million Dollar Website
That’s exactly what I did. I built a website from scratch to earning nearly $2M/year at its peak. Last year I sold my sites to a larger company for several million dollars and have been “retired” every since. However, sitting around binge watching Netflix shows got old fast, so I decided to create this site in hopes of creating a few more online millionaires.
It wasn’t always easy. I started trying to make a living online in 2006 and it took 6 years before I made any meaningful money. By meaningful I mean enough to support my family. (You can read more about my journey here).
When I first started I told my wife my goal was to make $10,000 per month through online marketing. She said I was crazy, but that she would support my dream anyway (I think she’s happy she did). Later I realized that $10k/month was just the tip of the iceberg. My new goal became $55,000/month – enough to sell a website for 2 years revenue ($1.32M) and have a million dollars left after taxes. Little did I know that I would have months where I earned over $200,000 per month.
How I Did It
Here’s a summary of the process that led me building a million dollar online business with affiliate marketing.
- I chose a market with high paying affiliate programs that offer large CPAs
- I figured out the most profitable (buying) keywords people use to search for find those advertisers
- I built 10-25 page websites to target variations of those “money” search terms (Initially I wrote the articles myself, but found that it was much easier and scalable to outsource)
- I did basic search engine optimization, created/linked social media accounts, and built a few links – nothing too crazy though
- Once a site started getting decent traffic I added affiliate links and continued building it out further (more money pages, regular news, etc)
- Eventually one site emerged as the main income earner. Utilizing the 80/20 principle I focused on the 20% of activities that were making me 80% of the money – optimizing conversions on high traffic pages, expanding/improving content to target more long tail money keywords, and leveraging my traffic to negotiate higher CPA deals
Let’s break it down further.
Step 1: Find a Market with Affiliate Programs that Pay Good CPAs
I wanted a simple way to generate passive income online – nothing too complicated. So no e-commerce, product sales, or tech startups. That’s when I discovered affiliate marketing.
Basically, affiliate marketing is when other companies pay you a commission for sending them a lead or new customer. Amazon Associates program is probably the largest affiliate program, but it only pays a small percentage of each sale. Not really worth it unless you’re promoting high ticket items.
Luckily, the market I was interested in was known for paying high commissions. The only problem was that most programs push for a revenue-sharing deal, where you get a percentage of everything the customer spends each month. It sounded great. Imagine sending Amazon a new customer and getting 30% of everything they buy forever. Sign me up.
But when you’re new and don’t have a lot of traffic, revenue share won’t pay the bills. On one side, the residual income is nice once you build up your base of customers. Your website can go down and you’ll (theoretically) continue getting paid on your customers month-after-month.
On the other hand, if you goal is quit your job as quickly as possible while still being able to feed your kids, CPA is clearly the better choice. It allows you to optimize revenue, either to scale quicker or to sell for a higher price down the road. Also, if you’re not happy with an advertiser, just replace them.
I started my first sites with almost no money. Just enough to buy a few $10 domain names and a cheap $10/month hosting account. building and selling an online business for millions of dollars without
The Math Behind Building a Million Dollar Site
One of my biggest
After things started to click I realized that $10k is just the tip of the iceberg. My new goal became to get goal is to make a million dollars or more, retire, and live off the interest, one of the quickest ways is by building, and subsequently selling, an online business.