About Moolala

Moolala was conceived as a way to combine the hottest space on the web (Daily Deals) with the most powerful marketing force ever (word of mouth). Rather than spending millions of dollars on traditional marketing and advertising, we’ve designed a system that rewards our users really well when they do the marketing for us.

And judging by the response so far, we think we’re on to something here.

Thanks for being part of this.

Josh, Matt and Jon


Executive Team

Joshua Chodniewicz, Chief Executive Officer

Josh is the co-founder and CEO of Moolala. Most recently, he co-founded and served as CEO of Art.com, Inc., and currently serves on its Board of Directors.

Josh has an in-depth knowledge of the Internet and e-commerce and is extremely passionate about building sustainable value by providing vision, direction, and meeting the needs of the customer.

One of his greatest accomplishments has been building Art.com and Allposters.com into the world's largest online consumer marketplace for prints, posters, photographs, and custom frames. He is a firm believer that great companies are built by great people, and he attributes much of Art.com's success to the combined vision and effort of his co-workers.

Michael Marston, Chief Strategy Officer

Michael brings more than 15 years of proven experience in e-commerce and Internet technologies. Michael is a serial entrepreneur. He co-founded Art.com, a leading retail site of posters and prints. He also actively serves as an advisor to several startup companies.

Michael holds a B.S. in Computer Science from Virginia Tech.

Matthew Dale, President & Chief Marketing Officer

Matt is the co-founder, President & Chief Marketing Officer of Moolala. He oversees business innovation and marketing, and he is responsible for the growth of the Moolala subscriber base.

He has been involved in several successful startups, most recently as CEO of Lake Toys Boat Club. He formerly served as the director of business development for The Karis Group.

Matt has a degree in business administration from the University of Phoenix.

Stephen Denton, Chief Technology Officer

Stephen brings a decade of development experience to Moolala. Most recently, he was the lead Web Developer for CyberPatrol; he has also led projects for Adam’s Mark Hotels, Vail Resorts, Quiznos, Callaway Gardens and Acumen Fund.

Stephen holds a B.M. in Music from the University of North Texas, and an M.A. in Biblical Studies from Dallas Theological Seminary.

Jonathan Dale, Chief Operating Officer

Jon is the co-founder and the Chief Operating Officer of Moolala. He oversees the firm's operations, including merchant relationships, sales and business development.

Originally from England, Jon moved to the United States at the age of 10. He started his first business at age 15 and has been a serial entrepreneur ever since. In 1996, he started his first marketing firm. For the last decade, he has worked with numerous companies, helping them develop and implement innovative marketing strategies. In 2007, he founded Dale Interactive Group, a consulting practice specializing in helping large organizations develop effective strategies using social media. His recent clients include Thomas Nelson Publishers, Molson/Coors and Martha Stewart Living.

In 2009, Jon was one of nine individuals who participated in the most selective and unique MBA program in the country: Seth Godin’s Alternative MBA program.

Company Advisor

Dr. Tony Dale, Chairman and Founder of The Karis Group

Tony, a Briton, grew up in Taiwan and Britain and trained at the world-renowned Royal and Ancient Hospital of St. Bartholomew in London. In 1996, Tony founded The Karis Group, an Austin, Texas-based professional services firm with more than 14 years of experience providing patient advocacy and bill mediation service. The Karis Group services clients nationwide, from employers, insurers and healthcare-sharing organizations, to wholesalers, benefit resellers, and program administrators.

Tony brings to Moolala an extensive set of relationships with some of the country’s largest membership-based organizations.

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